Although sustainability seems clear and straightforward on the first look, it can in many cases mean different things, depending on the focus. Therefore it is important to make ourselves clear, what the main thing is, which we want to achieve: Do we want to have the lowest possible Carbon footprint or do we want to have the least possible plastics waste or something else. Of course, in the ideal case we minimize both, Carbon and Plastic Waste – the two objectives in many cases are a tradeoff to one another. To me, a KPI therefore in the ideal case focuses not on one, but on 2 separate perspectives, both of which matter.
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