Avoid where feasible – reuse as often as possible – Recycle, once Reduce and Reuse are not possible Henning Weigand

 You have certainly heard about the guiding principles of sustainable Packaging: Reduce – Reuse – Recycle. The most sustainable pack is no pack, at all, so the best thing we as the Packaging experts can do, is make ourselves obsolete. If a pack cannot be avoided, the next best thing is to reuse it as often as possible (with a pack designed for circularity). In this case aspects such as a return… By Henning Weigand