Personally, I dislike the term “waste”, as it is implying the linear economy mindset, that a pack is “useless” after it has been used. I prefer to consider the “waste” of the past the raw material of the future. In the past we digged material out, made something useful out of it, sold it, used it and put it in the trash bin to be incinerated or to end up in landfill, in the ocean.
In a world of limited resources and a planet under pressure, making something useful out of the former “waste” will be a key aspect to a more sustainable world. Circularity goes way beyond packaging, it refers to all our daily used products, including clothing, cars, mobile phones, etc.
Article by Henning Weigand
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